The Market
Has a Guruh.

Learn the Market. Trade with Discipline.

17 years of institutional expertise — from Motilal Oswal to MF Global — now teaching retail and HNI investors how to navigate the market with precision, confidence, and a structured research methodology.

Explore Courses
17+
Years in Market
100+
Reports Published
2000+
Securities Researched
01
"Trade the plan, not the emotions."
Discipline over impulse — every time.
02
"Charts tell the story. Fundamentals tell the plot."
Techno-Funda analysis for sharper decisions.
03
"A Guruh teaches you to fish — not just hands you one."
Education is the edge that compounds forever.
04
"Research. Integrity. Growth. In that order."
Every call is backed by documented analysis.

The Guruh's Story

From Institutional
Trading Floors
to Your Screen.

Amit Guruh Sachdeva didn't start as a YouTube guru. He started on the institutional side — reading live terminals at Motilal Oswal, navigating complex derivatives at MF Global. He saw how the big money thinks, how institutions manage risk, and where retail investors were being left behind.

He left to build something more honest: a SEBI-registered research practice that combines institutional-grade Techno-Funda analysis with the clarity of a teacher who genuinely wants you to understand — not just follow.

Over 17 years, 100+ research reports, live workshops across India, and a YouTube channel built on substance over noise — Amit's mission is singular: help retail and HNI investors make informed market decisions through disciplined research.

Ex-Motilal Oswal
Ex-MF Global
SEBI Registered RA
BSE Enlisted
Amit Guruh presenting live market analysis to investors in a boardroom
17+
Years of Market Experience

Learn from the Guruh

Paid Courses &
Live Workshops.

Don't just copy calls — understand the market. Amit's education programmes teach you Technical Analysis, Derivatives, Options Strategies, and Trading Psychology from first principles. Structured learning for lasting skill.

Amit presenting at a Stock Market Masterclass workshop to a packed audience
Amit recording market education content in his podcast studio with microphone and camera

Technical Analysis Masterclass

Paid

Charts, patterns, Support/Resistance, Trendlines, Breakouts, and trading setups — from Beginner to Advanced. The foundation every market participant needs.

Beginner–Advanced Online + Live Technical Analysis

Derivatives & Options Strategies

Paid

Long Call, Short Put, Spreads, Ratio Strategies — every instrument explained with real trade setups and risk-management frameworks built from institutional experience.

Intermediate F&O · Options Risk Management

Live Trading Workshop

Register ↗

Periodic live workshops — in-person and online. Real market hours, real setups, live analysis with Amit at the helm. The closest thing to trading alongside an institutional analyst.

In-Person + Online Live Markets Periodic Batches

YouTube — Free Market Insights

Subscribe ↗

Weekly videos covering market analysis, chart reads, trading psychology, and strategy explanations. Free, substantive, and built to educate — not entertain.

Free Weekly YouTube

Research Advisory

What the
Guruh Researches

Six distinct market segments, one coherent research philosophy. Every call documented, SEBI-compliant, and built on Techno-Funda analysis — not gut feeling.

01

Direct Equities

Stock-specific research on NSE/BSE companies. Fundamental screening with technical timing for long-term wealth creation and active trading.

02

Derivatives (F&O)

Futures and Options research with structured entry, exit, and stop-loss levels. Strategies for hedging, leverage, and income — with explicit risk parameters.

03

Currency & MCX

Currency futures and commodity derivatives research. Global macro overlay applied to Indian exchange-listed instruments for informed positioning.

04

Portfolio Hedging

Derivative-based protection strategies for existing equity portfolios. Managing downside risk without liquidating core holdings.

05

Index & Stock Strategies

Trend-based strategies on Nifty, Bank Nifty, and high-conviction individual stocks. Technical and derivative analysis combined for probability-weighted decisions.

06

Index & Stock Pair Trading

Market-neutral strategies exploiting relative movements between correlated instruments. Designed to reduce dependence on overall market direction.

Why Investors Choose AGS

Research You Can
Act On. A Guruh
You Can Trust.

Not another Telegram tips channel. Not a guaranteed-returns scheme. A SEBI-registered analyst with 17 years of real institutional experience — teaching you the market while giving you research designed to support informed investment decisions.

Institutional Background, Retail Heart

Careers inside Motilal Oswal and MF Global give Amit's research a depth that pure independent analysts rarely reach. That lens is now available to retail investors.

Fully SEBI Compliant — Always

SEBI Registered RA (INH100005190), BSE enlisted. Every recommendation is documented, compliant, and comes with full risk disclosures. No guaranteed returns. Ever.

Live Workshops Across India

From live workshops to YouTube to one-on-one advisory — Amit's education has helped retail investors develop their own market reading ability.

Techno-Funda: The Dual Edge

Neither pure chartist nor pure fundamentalist. The combination of both lenses — applied with discipline — is what separates probability-weighted research from guesswork.

Research Advisory Plans

AGS Ultimate Package

Full-spectrum research across Equities, Derivatives, Commodity, Currency and more. Choose your plan.

Monthly
₹15,000
+ 18% GST
  • All 6 market segments
  • Daily research reports
  • Entry, exit & stop-loss
  • WhatsApp/Telegram delivery
Get Started
Quarterly
₹40,000
+ 18% GST
  • All 6 market segments
  • Daily research reports
  • Entry, exit & stop-loss
  • WhatsApp/Telegram delivery
  • Priority support
Get Started
Half-Yearly
₹80,000
+ 18% GST
  • All 6 market segments
  • Daily research reports
  • Entry, exit & stop-loss
  • WhatsApp/Telegram delivery
  • Priority support
  • Portfolio review sessions
Get Started
Annual
₹1,50,000
+ 18% GST
  • All 6 market segments
  • Daily research reports
  • Entry, exit & stop-loss
  • WhatsApp/Telegram delivery
  • Priority support
  • Portfolio review sessions
  • Direct access to Amit
Get Started
SEBI Validated UPI ID — Secure Payment
amit.guruh.ra@validicici

Compliant with SEBI circular June 11, 2025. Look for the ✔ green triangle thumbs-up icon on your UPI app.
All payments must be to Amit Guruh Sachdeva Research Advisory only. We never accept fees in personal accounts.

SEBI Compliance

Regulatory Documents & Disclosures

Investor Charter

Vision

Empower investors to be informed and protected through knowledge of rights and available redressal avenues, enabling them to invest safely in the securities market.

Mission

To make the investor aware about (i) his/her rights and avail facilities as an investor in the securities market, (ii) the various avenues of raising complaints/grievances and its tracking mechanism, and (iii) the Do's and Don'ts while dealing with a SEBI Registered Research Analyst.

Services Provided to Investors

  • Independent research on securities covering equities, derivatives, currency and commodity segments.
  • Research recommendations based on Technical and/or Fundamental analysis with defined entry, target and stop-loss levels.
  • Disclosure of all conflicts of interest, if any, at the time of making a recommendation.
  • Timely and adequate disclosure of risks associated with any recommendation.

Grievance Redressal Mechanism

Investors can lodge a complaint directly with the Research Analyst. If unresolved within the stipulated timelines, investors may escalate the matter to SEBI through the SCORES portal or seek resolution through the SmartODR platform (see links above).

Investor's Rights

  • Right to receive services agreed upon with the Research Analyst.
  • Right to be treated with courtesy and fairness at all times.
  • Right to be informed of conflicts of interest, if any.
  • Right to access the SEBI SCORES portal and SmartODR for grievance redressal.

Do's

  • Deal only with a SEBI Registered Research Analyst — always verify the registration number.
  • Pay only through the SEBI-validated UPI ID or the RA's registered bank account — never in a personal account.
  • Read all disclosures and disclaimers carefully before subscribing to any research service.

Don'ts

  • Do not fall for guaranteed return or profit-sharing promises — no SEBI-registered RA can guarantee returns.
  • Do not share login credentials, OTPs, or trading account passwords with anyone, including the RA.
  • Do not rely on unregistered "gurus," Telegram tipsters, or unsolicited advice claiming AGS's identity.
Complaint Data (Monthly)

Data on complaints received and resolved, as mandated under the SEBI RA Master Circular. Figures below are synced directly from our records and updated monthly.

Complaint Summary — By Source

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Annual Trend

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Data for month ending:  ·  Last updated:

To raise a complaint, contact us directly at support@amitguruhsachdeva.com, or use the SEBI SCORES portal / SmartODR linked above if unresolved within 21 days.
Grievance Redressal Mechanism

Step 1 — Direct Resolution

Write to support@amitguruhsachdeva.com with your complaint details. We aim to acknowledge within 24 hours and resolve within 21 calendar days.

Step 2 — SEBI SCORES

If unresolved or unsatisfactorily resolved, escalate via the SEBI SCORES portal (link above). SCORES is SEBI's centralised web-based complaint redressal system for investors.

Step 3 — SmartODR

For disputes not resolved through the above channels, investors may access the SmartODR platform (link above) for online conciliation and arbitration, as mandated by SEBI.

Timelines

  • Acknowledgement of complaint: within 24 hours
  • Resolution: within 21 calendar days of receipt
RA Code of Conduct

As a SEBI Registered Research Analyst, Amit Guruh Sachdeva adheres to the Code of Conduct prescribed under the SEBI (Research Analysts) Regulations, 2014, including:

  • Acting with integrity, objectivity, and independence in preparing research.
  • Exercising due diligence, ensuring research is based on reasonable and adequate grounds, and supported by appropriate research methodology.
  • Disclosing all actual or potential conflicts of interest that may impair objectivity.
  • Not indulging in fraudulent or unfair trade practices while dealing with clients.
  • Not guaranteeing returns or profits to any client, directly or indirectly.
  • Maintaining confidentiality of client information except where disclosure is required by law.
  • Rendering high standards of service, exercising due diligence and professional judgment.
Compliance Audit Status

In accordance with SEBI regulations, Research Analysts are required to undergo an annual compliance audit conducted by an independent auditor.

SEBI Registration No.INH100005190
BSE Enlistment No.5253
Latest Audit StatusCompliant — no material adverse findings

Any adverse findings from the compliance audit, along with corrective action taken, will be disclosed here as and when applicable, per SEBI's disclosure requirements.

Nature & Basis of Research Reports

Research recommendations issued by AGS are prepared using a Techno-Funda approach — a combination of technical chart analysis (price action, trend, momentum indicators) and fundamental analysis (financial statements, valuation, sector positioning), depending on the segment and time horizon of the call.

Standard Disclosures on Every Report

  • Entry price, target price, and stop-loss level, where applicable.
  • Rationale and key assumptions underlying the recommendation.
  • Disclosure of any financial interest or conflict of interest in the subject security.
  • Risk factors specific to the recommendation, including derivative-related risk where applicable.

Research reports are for informational purposes and do not constitute investment advice tailored to individual financial circumstances. Recipients should independently evaluate suitability based on their own risk appetite.

Terms & Conditions (MITC)

The Most Important Terms and Conditions (MITC), as prescribed by SEBI, form part of the agreement between AGS Research Advisory and every client:

  • The Research Analyst does not execute trades on behalf of clients under any circumstance. All trading/investment decisions remain solely the client's responsibility.
  • Advisory fees are subject to SEBI's prescribed fee limits and are collected only via the SEBI-validated UPI ID or the RA's registered bank account — never in a personal account.
  • Advance fees collected shall not exceed one quarter of the service period.
  • Clients are entitled to a proportionate refund for the unexpired subscription period in case of premature termination.
  • Clients may opt for the Centralized Fee Collection Mechanism (CeFCoM) where applicable.
  • The RA will never ask for account login credentials, passwords, or OTPs under any circumstance.
  • All conflicts of interest, if any, will be disclosed prior to or at the time of providing research recommendations.
Privacy Policy

We collect only the information necessary to provide research advisory services — name, contact details, and payment confirmation. Information is never sold to third parties.

Data We Collect

  • Name, mobile number, and email address submitted via callback or subscription forms.
  • Payment confirmation details for subscription verification (no card/bank credentials are stored by us).

How We Use It

  • To deliver research reports and respond to enquiries.
  • To comply with SEBI's record-keeping obligations for registered Research Analysts.

We do not share client data with unrelated third parties. Data may be disclosed if required by SEBI, a court of law, or other regulatory authority.

Refund & Cancellation Policy

In accordance with SEBI's guidelines for Research Analysts:

  • Clients may request cancellation of their subscription at any time by writing to support@amitguruhsachdeva.com.
  • On premature termination, a proportionate refund for the unexpired subscription period will be processed within a reasonable timeframe.
  • No refund is applicable for the period during which research services have already been availed.
  • Refunds are processed only to the original payment source/account.
Standard Warning (SEBI Mandated)

Investment in securities market are subject to market risks. Read all the related documents carefully before investing.

General Disclaimer

Registration granted by SEBI and certification from NISM in no way guarantee performance of the intermediary or provide any assurance of returns to investors. We do not offer any guaranteed profit service. Before taking expert advice & any services with Amit Guruh Sachdeva Research Advisory, Prospect/Client should read all the disclaimers, terms and conditions, disclosure(s) and refund policy published on our website.

We do not accept advisory fee in any personal or individual bank account. All payments must be in favour of Amit Guruh Sachdeva Research Advisory. Risk of loss in trading & investment can be substantial and can even wipe out complete capital at stake.

AGS Research Advisory Platform attempts to provide the best suitable research & trading ideas as per Technical and Derivative Analysis. One needs to trade as per personal risk-appetite with strict stop-losses. Amit Guruh Sachdeva and/or any employees shall not be liable for losses incurred.

Registered Office: 567/16, Anand Nagar, Jail Road, Lucknow, UP – 226005  |  SEBI Reg: INH100005190  |  BSE: 5253  |  support@amitguruhsachdeva.com

⚠ Risk Disclosure on Derivatives (Source: SEBI Study)
  • 9 out of 10 individual traders in equity F&O incurred net losses.
  • On average, loss makers registered net trading losses close to ₹50,000.
  • Loss makers expended an additional 28% of net trading losses as transaction costs.
  • Those making net trading profits incurred between 15%–50% of such profits as transaction costs.